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THE WAVE PROJECT SOCIAL MEDIA STRATEGY 

DIY CREATIVE worked with surf charity The Wave Project to come up with a strong brand direction for their social media. Their goal was to give their audience a clearer understanding of their purpose as a charity.

 

DIY worked with The Wave Project to create a series of images that would engage Wave Project’s audience and give them a greater understanding of the charity. We wanted to make the viewer understand what Wave Project’s goals were, through connecting them to the people they help first hand. We created a series of portraits of the children that attend The Wave Project, as well as a series of videos showing how the charity helped them. We created 3 months of content that had a cohesive feel and strong brand message.