SOAP & GLORY PRODUCT
DIY CREATIVE worked with beauty brand Soap & Glory to create a unique influencer activation ahead of a product launch. DIY curated a weekend trip for beauty’s top tier influencers. We believe in giving influencers one in a life time experiences where they will want to promote the product, and the brand will get organic content that is not forced. DIY took 6 of the UK’s highest tier influencers to a secret Devon location for 3 days. We created an interactive experience where they were immersed in the world of Soap & Glory. We wanted to show that girls that love beauty can love action. We enlisted top UK skateboarder Stefani Nurding to give each of the girls 1 - 1 skate coaching on their very own customised Soap & Glory ramp.