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diy creative c copyright 2017

santa cruz



DIY CREATIVE was enlisted by iconic surf and skate brand Santa Cruz to create imagery for their SS18 collection. DIY created a series of images and a lifestyle video for Santa Cruz to use to promote their SS18 collections in B2B marketing assets. The video created aimed to have a laid back aesthetic to allign with Santa Cruz’s natural vibe. The imagery was used in catalogues to promote the collection to buyers, brand assets and on social media.