influencer activation

DIY CREATIVE partnered with Vans, Instax and Aussie to create a surf trip for city based bloggers and influencers. The objective was to promote the appeal of surfing whilst aligning our partners with top tier influencers. DIY curated an organic experience for 10 influencers to capture content for the sponsors. Images were delivered for each brand's social media and a 15 minute video delivered with a screening at House of Vans, which saw the busiest turn out for a “Girls Night” event in 2017. Press was also secured in publications such as Grazia, Suitcase Magazine, Conde Nast traveller, Bricks, Galore and Surf Girl Magazine. 

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