FARAH CAMPAIGN SHOOT FOR LAUNCH OF SURF CAPSULE
DIY CREATIVE was enlisted by iconic brand Farah to create an advertising campaign for their capsule surf collection. DIY created a series of images and a campaign video that aligned Farah within the surf community without alienating their current audiences. We used real surfers to give the authenticity we felt the campaign needed and created images that the consumer could connect with. We wanted to create a campaign that was real and relevant. The shoot was then showcased in Farah stores across the country at POS level, on web, and on social media.
FARAH CAMPAIGN
SHOOT
FOR LAUNCH
OF SURF CAPSULE
DIY CREATIVE was enlisted by iconic brand Farah to create an advertising campaign for their capsule surf collection. DIY created a series of images and a campaign video that aligned Farah within the surf community without alienating their current audiences. We used real surfers to give the authenticity we felt the campaign needed and created images that the consumer could connect with. We wanted to create a campaign that was real and relevant. The shoot was then showcased in Farah stores across the country at POS level, on web, and on social media.
FARAH CAMPAIGN SHOOT FOR LAUNCH OF SURF CAPSULE
DIY CREATIVE was enlisted by iconic brand Farah to create an advertising campaign for their capsule surf collection. DIY created a series of images and a campaign video that aligned Farah within the surf community without alienating their current audiences. We used real surfers to give the authenticity we felt the campaign needed and created images that the consumer could connect with. We wanted to create a campaign that was real and relevant. The shoot was then showcased in Farah stores across the country at POS level, on web, and on social media.
