Volcom, dryrobe & Saunton Sands Influencer Activation
DIY Creative worked with UK brand dryrobe to promote their product on social media via the use of influencers. dryrobe wanted to engage the influencer market in an organic way. DIY Creative organised an influencer day for 2 relevant influencers where they could try out the product first hand. We curated a tailored day where they experienced beach yoga, surf lessons and a stay in a luxury hotel.
We worked to get dryrobe the largest exposure possible and aligned the project with other relevant brands Volcom and Saunton Sands Hotel, by bringing them on board as sponsors. This gave the project a wider reach tapping into each of the respective brands social media networks.