DIY CREATIVE worked with iconic shoe brand Dr.Martens to curate a social media campaign ahead of the release of their new croc shoe. The objective was to promote the collection utilising the influencer’s reach in an organic way. DIY produced, cast, and directed the campaign finding relevant and top tier influencers that fit the brands aesthetic.
DIY delivered a series of images to Dr.Martens for use on their blog along with a short interview with each influencer. The three influencers were provided with professionally shot images that they were to post on their Instagram. Each influencer posted 1 - 2 images tagging the brand.